HOME OFFICE

RESPECT CAMPAIGN

During Tony Blair’s tenure as Prime Minister, I worked as the lead copywriter with the creative agency ‘The Team’ to help develop the Home Office’s Respect Campaign. This involved working with Hazel Blears and various Home Office officials. Following extensive research I helped prepare the copy for the first messaging matrix to be presented to the Prime Minister and went on to write a host of on and off-line material to support the campaign.